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The Other Side (Official Video) Release

I'm pleased to announce the release of the official video for "The Other Side," the title track from my recently released EP of the same name. Consistent with the theme of the EP, I made this music video while at home, practicing physical distancing in June and July, using only self-recorded video clips and downloadable stock footage. There's a lot to unpack in terms of visual metaphors and interpretations of the work, so I won't spoil it. Suffice it to say, the video is meant to tell a story if you're watching closely.

The production process involved detailed storyboards, some green screen work, layering of real-life and motion graphic elements, and quite a lot of frame-by-frame editing. The latter was necessary to achieve the exaggerated camera glitching that occurs throughout the video. I completed the recording and editing in maybe a dozen or so relatively short sessions, rather than tackling the whole project in a single sprint. This enabled me to really spend time fine tuning the recorded elements and soliciting feedback on drafts leading up to the final.

The complete EP, The Other Side by Ionne, is available from...


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